Marketers can target users based on paying attention to specific “triggers” captured as part of a user journey map, directing personalized content based on user actions. Leveraging triggers for conversions and engagement All of these can be used to power marketing decisions, in particular, personalizing campaigns to engage users even further. Other factors that may be measured by the user journey map include demographic, the user lifecycle stage, and the devices being used. For example, users may be more inclined to engage when they are in certain physical areas, so marketers might want to use geolocation beacons when users approach brick and mortar stores. How a user interacts with your brand is much more than simply tapping on options in an app. Marketing is all about understanding and reaching out to customers, which is why it’s so important for mobile marketers to get into the mindset of a mobile app user to increase engagement, conversions and ongoing customer retention. Why do marketers need a user journey map?

Marketing teams can then form the appropriate multi-channel marketing strategies needed to engage with users. It is formed from the user’s perspective and allows marketing teams to understand how users engage with certain channels. The user journey map is a visual timeline of how a user interacts with your brand.

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